Est. MMXXIII · Factory Direct
About Built Cabinets

Built on relationships.
Delivered factory direct.

We're a factory-direct cabinet company that works with builders and contractors. No showrooms. No middlemen. Just great cabinets and people who stand behind them.

Our Story

We started with a simple idea: builders deserve better.

Built Cabinets was founded on the premise that the builder-to-manufacturer relationship shouldn't require a showroom in the middle. We cut out the markup, built direct relationships with the country's best manufacturers, and created a model that puts quality cabinets on job sites without the friction.

Serving builders nationwide, with operations in Portland, OR, we work with builders and contractors across the country — matching every project to the right series, from production-speed Craftsman Rapid orders to fully custom Artisan commissions. Our Built Reps are the real product: experienced, reachable people who know the build industry and treat every project like it matters.

We will make it right. That's not a slogan. It's how we operate.

01

Relationships

We build long-term partnerships with builders, contractors, and manufacturers — not transactional order-taking.

02

Experience

Every person on our team brings real industry background. We know what it takes to keep a job on schedule.

03

Optimism

We believe the right solution exists for every project. Our job is to find it — and get it to your job site on time.

04

Integrity

We say what we'll do and do what we say. If something goes wrong, we fix it. No runaround, no deflection.

The Team

People who know the industry.

Our Built Reps aren't career salespeople — they come from construction and trades backgrounds. They've been on job sites. They understand your timeline.

Rodney Seppala
Founder & CEO
Rodney Seppala
Co-founded Built Cabinets on the conviction that builders deserve a better cabinet buying experience — no showroom, no middleman, just factory-direct quality and people who stand behind it.
Jayme Seppala
Founder & COO
Jayme Seppala
Portland, OR
Runs operations from Portland, keeping standards high across every order. Jayme's Pacific Northwest base puts Built closer to the builders and contractors we serve on the West Coast.
Timo Seppala
Built Rep
Timo Seppala
Carolinas · Southeast
Former job site supervisor who crossed into sales because he knew the product. Timo speaks contractor — he understands schedules, sequencing, and what it means when cabinets don't show up on time.
timo@builtcabinets.com
Richard Vining
Built Rep
Richard Vining
Oregon · Pacific Northwest
Covers the Pacific Northwest with the same builder-first approach. Deep knowledge of the custom home market in Oregon and Washington, with a focus on Artisan, Maker and Designer series.
richard@builtcabinets.com

We're expanding into new territories. If you have a construction background and want to rep Built in your region, contact careers@builtcabinets.com

Our Mission
"To create the best kitchen buying experience."

We will make it right.

Why Factory Direct

What "no middleman"
actually means.

01

No Showroom Markup

Every cabinet ships from the manufacturer directly to your job site. No showroom sits between you and the factory, which means no showroom margin gets added to your quote.

02

Direct Manufacturer Relationships

We have exclusive partnerships with Shiloh, Eclipse, StarMark, and our Craftsman and Euro Line manufacturers. That means accountability — and faster resolution when something needs attention.

03

One Point of Contact

Your Built Rep handles design, quoting, order status, and delivery coordination. You're not bouncing between a designer, a sales rep, and a logistics team.

04

Builder-Grade Accountability

We're not selling to homeowners who don't know what to expect. We're selling to builders and contractors who need it right and on time. That keeps us honest.

Ready to work with us?

Find your Built Rep or request a free quote on your next project.

Find Your Built Rep › Free Quote